Jennifer James Wright

art director, designer, texan in oregon

Serra + Woodblock Chocolate

Paper Sculptures & Art Direction


Serra, one of Portland’s earliest cannabis dispensaries, partnered with Woodblock Chocolate to create a line of dangerously tasty chocolate edibles. To showcase this new collaboration, a smoke-inspired shoot was concepted and created in partnership with Anja Charbonneau through the use of intricate paper sculptures, smoky light reflections, Serra’s signature blue, and the packaging’s Willy Wonka-like gold wrapper.