Identity & Packaging
For the past 30+ years, Peoples Pharmacy has been nourishing Austin, Texas. The family-owned business is more than your average pharmacy. They offer a holistic approach to wellness and have a great team of nutritionists, naturopaths, homeopaths, chiropractors and more. In line with their approach to wellness, the pharmacy introduced their own line of cold-pressed juices under the name Pharm Fresh.
Cold-pressed juices are just about the closest thing to raw, pure vegetables and fruits. The simplicity of the product and its ingredients is reflected in the design. A printed rubber band is positioned around the belly of each bottle serving as a practical labeling system and as a nod to the way in which produce is typically bundled in the market. The rubber band also met a production challenge that necessitated a disposable labeling system so that the glass bottles could easily be washed and reused.