Jennifer James Wright

art director, designer, texan in oregon

Pharm Fresh

Identity & Packaging

2013

Jennifer James Wright Pharm Fresh juiceJennifer James Wright Pharm Fresh juiceJennifer James Wright Pharm Fresh juiceJennifer James Wright Pharm Fresh juiceJennifer James Wright Pharm Fresh juice

For the past 30+ years, Peoples Pharmacy has been nourishing Austin, Texas. The family-owned business is more than your average pharmacy. They offer a holistic approach to wellness and have a great team of nutritionists, naturopaths, homeopaths, chiropractors and more. In line with their approach to wellness, the pharmacy introduced their own line of cold-pressed juices under the name Pharm Fresh.

Cold-pressed juices are just about the closest thing to raw, pure vegetables and fruits. The simplicity of the product and its ingredients is reflected in the design. A printed rubber band is positioned around the belly of each bottle serving as a practical labeling system and as a nod to the way in which produce is typically bundled in the market. The rubber band also met a production challenge that necessitated a disposable labeling system so that the glass bottles could easily be washed and reused.