Portland hosted the 2010 IDSA International Conference and in conjunction, Wieden+Kennedy invited the conference attendees up to the rooftop for DIY-inspired party. I teamed up with Carolin Harris and Christina Piluso to bring Portland’s DIY culture to the event with installations in the event’s space and technology based activities for the guests. I designed a W+K mobile microsite and corresponding QR code mural for the party’s entryway. Guests could scan the mural’s codes with their phones and explore the microsite.
See more photos of the event.

Done while employed by Wieden+Kennedy.